For their Spring 2018 campaign, adidas Originals has cast 10 new "creators" in a short film by French director Manu Cossu. The cast of creators includes: singer/song writer Dua Lipa, model Adrianne Ho, rapper Playboi Carti and A$AP Ferg, producers Kaytranada and NBA player Nick "Swaggy P" Young.
The “Original Is Never Finished” campaign is based on the concept that "complacency is the death of creativity and inspired by the pre-animation technique of zoetrope." Participants were chosen with a focus on the “slash” generation, zeroing in on their professional hyphenates. You'll also be seeing a range of adidas Originals product from adicolor to NMD's. Take a look at some of the stills below, prior to the film's launch on Jan. 25.